If you missed yesterday’s send, the gist of it was: We made an app! It’s all of our readers’ fall shopping compiled into a sortable, minable database. We call it the fall shopping spreadsheet because it used to actually be one. Now, it’s something different.
The reader report we sent out yesterday found that the top four brands cited as “on their radar” (named 15+ times) were ** The Row**,
The most-shopped site was The RealReal by a meaningful degree, followed by MyTheresa and Net-A-Porter. A broad range of trend call-outs counted cummerbunds, purple, embellishments, and skinny jeans.
Of all 700+ products submitted to the sheet:
The Row’s Caden LoafersandJamie Haller’s Crease Jeansare tied as the most recurring single productsAfter them come
The Row jeans,The Row Gala pants,Róhe Velvet Mandarin Jacket,Aflalojeans,Still Herejeans,Flore Floretanks,Agoldejeans, andHigh SportpantsThere were handful of instances where one person ID’ed something on their wishlist that another person had just bought:
Comme Siknee socks,Source UnknownHerman wrap trousers,Arakiipencil skirt,The Parkscoopneck bodysuit,Cara Carawool cashmere top,Nakedviceleather jacket,Repettojazz shoesThe most-listed category were shoes—129 of them
Boots first (mostly
Jamie HallerandThe Row, plus some,Ann Demeulemeesters, andManolos)Herbert LevinesThen loafers (including
andDear Frances) and ballet flats (heavy onGucciChanel, also someRepettoand)Miu MiuAnd then sandals for some reason??
The most-listed item type—57 of them—are button-down shirts (many from
andTotemeComme Si)Bags are mostly totes,
among them. And raffia bags carried over from Summer, fromMétier,Tory Burch, andDragon DiffusionEDL
It’s now been 24-ish hours since we opened access to the site, and there’s new data to report. As in, how readers are shopping other readers’ shopping.
The most-clicked thing were these
Made Somesurf pantswishlisted by , followed by the&Daughterv-neck sweaterI wore a ton last fall, followed by the6397quarter-sleeve knitI just got, followed by…more surf pants on Alyssa’s wishlist,by(she likes what she likes)High SportThe most ordered-from item (i.e. generated the most orders, not necessarily for the product linked) was a landing page for
Bottega Venetabags on The RealRealThe most on-page clicks…like, from the text in the actual newsletter…went almost evenly to
Scout LAandDesert Vintage, two of Kate Young’s store picks
The spreadsheet lives! Always more to discover by just getting in there and clicking around. Fall is still coming, after all.
*Magasin may earn some money if you make a purchase through one of the links above. *
*Follow us on Instagram at @magasin.ltd. *
