If you’ve opened Instagram, X, or literally any news app over the past week, congratulations: you’ve been forced to witness the internet’s favourite sport — overanalysing the bodies and clothes of women as if the economic stability of the country depends on it.
Honestly, there is so much going on in the world right now, yet here we are, spending our precious brain cells arguing over a gym T-shirt and a festive neckline. We need to talk about why we’re so obsessed with missing the point, because frankly, it’s getting exhausting.
Let’s recap the absurdity of the last seven days, shall we?
First up on the internet’s obsession radar: Kareena Kapoor, who just got back to Mumbai after a dreamy vacation in Europe. Naturally, the paparazzi waited outside her gym to snap her coming out of the building. She was wearing normal clothes, trying to get into her car, shielding herself from the rain.
Standard celebrity stuff, right? Wrong.
Within minutes, a video shot at an odd angle from the sidewalk started circulating. And instead of everyone moving on with their day, the internet did what it does best: it went into full-blown detective mode. People zoomed in, parsed the lighting, and collectively decided that because her stomach wasn’t flat-as-a-pancake at that exact 0.5-second frame, she must be pregnant with her third child.
And we’re not just talking about random internet trolls in the comments section (though they were certainly out in full force). News outlets wrote articles speculating about her body, asking if the 45-year-old mother of two was hiding a baby bump — all based on a video taken after she literally just returned from eating the best food in Venice.
Can women not eat carbohydrates on vacation? Can a woman’s body not simply exist, breathe, or bloat without it becoming a matter of debate? The fascination with a woman’s midriff — especially a married woman in her 40s — is somehow still treated like a public spectacle.
Just as the pregnancy rumours were peaking, the internet found its next target: Kriti Sanon. The actor appeared in a new brand advertisement for Raksha Bandhan wearing a modern festive outfit featuring a bralette-style top.
Enter: the internet moral police.
The comments sections on social media instantly descended into chaos. Thousands of people — including self-appointed cultural guardians — flooded posts to police her body. The consensus? Showing cleavage in a festival ad about brother-sister relationships is apparently an affront to Indian culture and ‘creepy’. People were genuinely typing out long-winded paragraphs about ‘decency’, and ‘what is appropriate for a sister to wear’.
Since when did a woman’s modesty become the ultimate measuring tape for cultural values? And why is the default reaction to seeing a woman exist in fashion to demand she cover up for the comfort of strangers?
Kareena laughed it off on Instagram Stories with a bloated-belly meme, pizza and laughing emojis, and told paparazzi, “Paagal kar dete ho tum (You make us mad).” Her team said it was just a bad angle, pasta and vacation.
Kriti wrote on her Instagram Stories that festivals are about emotions, not outfits, asking, “When will we stop telling women what to wear?” She added, “Ethnic fashion has evolved over the years, but still a woman’s respect for her culture is measured with just her clothes!! Culture and traditions are in her heart, not in her neckline!”
Amid the backlash over Kriti’s festive ad, jewellery brand GIVA said in an Instagram post on August 26 that it had the ‘highest regard and deep respect for Indian culture’ and that hurting sentiments was not their ‘intent at all’. The brand added that out of respect, it had ‘withdrawn the advertisement from all media’.
Here’s the thing: it’s easy to laugh off these internet outrage cycles as silly pop-culture noise. But when you step back, it’s actually dark. Women across this country are dealing with real, structural, daily challenges that genuinely impact their lives.
How many women actually have total control over their own money, career choices, and financial futures? Are women able to walk down the street at 9 pm without having to calculate the safest route home? Are young girls getting the same resources, encouragement, and freedom to pursue higher education and careers as men? How are women being treated in their own homes, workplaces, and relationships? Are they supported, or are they constantly expected to compromise and be taken for granted?
These are the things that actually matter. These are the issues that determine whether a woman gets to live a safe, autonomous, and fulfilling life. Yet, instead of using our platforms, our group chats, and our dinner table conversations to talk about real progress, we choose to waste our collective time and energy policing two famous actors — one who had the audacity to exist after a vacation, and another who had the audacity to wear a top she liked.
The truth is, judging a woman’s body from behind a smartphone screen takes zero effort. It requires no critical thinking, no accountability, and no self-reflection. It’s cheap entertainment.
Demanding safer public transit, equal pay, better law enforcement, and real gender equality? That takes work. It requires calling out sexism in our own families, fighting for systemic reform, and breaking old patterns. So instead, society falls back on what’s easy: watching, judging, and controlling women.
It’s time to move on. We need to raise the bar for what we care about. Whether Kareena is pregnant or just full from lunch makes zero difference to your life, my life, or the life of any woman trying to navigate society. Whether Kriti wears a bralette or a turtleneck on screen will not protect a single girl walking home from work tonight.
If you have a voice — if you’re posting on social media, or just chatting with your friends and family — stop handing over your energy to useless moral outrage. Talk about what society is actually offering women today. Talk about equal rights, financial freedom, safety, and respect.
The body policing is tired. The moral surveillance is boring. Let’s finally grow up and talk about things that actually matter.
