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It’s a video that will leave some viewers deeply worried. “It’s becoming increasingly difficult to imagine Britain getting through the next few years without a rise in political violence.”
It goes on: “If a Reform government pushes through its agenda, resistance from those ideologically opposed to that direction could severely undermine national stability.”
If this doesn’t sound like a ringing endorsement for Nigel Farage’s party, it’s not meant to be, of course. It’s a promotional video to sell gold bullion. Gold-movers often benefit from fears over the state of the economy and the wider nation.
What makes this promotional material different, however, is that the firm’s most high-profile ambassador is none other than Clacton MP Nigel Farage.
The video from Direct Bullion, titled ‘50-Year Crisis Repeating?’, is riddled with grim warnings about the state of British politics. And it puts some of the blame – or perhaps, for the firm, opportunity – at the door of the right-wing party.
Nigel Farage is a brand ambassador for Direct Bullion, and has declared three payments from the company totalling £415,500. £189,300 landed on 5 December 2024, £91,200 on 6 January 2025, and £135,000 on 31 October 2025.
These latest revelations suggest that Farage has been paid more than £400,000 by a company whose marketing appears to treat the political division he is associated with – and the expected disorder that would result if he became Prime Minister – as a commercial opportunity to exploit.
The video asks if “sterling can survive what’s coming.”
Amid a jaunty musical backdrop, it goes on: “Nigel Farage has said that if elected, his government would withdraw Britain from the European Convention on Human Rights and build migrant detention centres in areas that vote Green. When asked about the possibility of violent protest from left-wing opponents, Farage appeared undeterred.”
The narrator adds: “The risk of political unrest would become far more serious” under Reform’s plans – similar to the “poll tax riots of 1990”.
In the minds of gold-sellers Direct Bullion, the scenario is a reason for viewers to buy physical gold.
After being alerted to the video, Byline Times put some questions to Farage and Reform UK:
Does Nigel Farage remain a paid brand ambassador for Direct Bullion, and has he received or been promised any further payments beyond the £415,500 declared?
Are any of his payments linked to Direct Bullion’s sales or performance?
Was he aware of the 12 May video before publication, and did he or his representatives see or approve it?
Why does he accept payment from a firm whose promotional material tells customers that his own party taking power would raise the risk of civil unrest – and does he think that is appropriate for a serving MP and party leader?
Has he asked Direct Bullion to withdraw or amend the video? If not, why not?
How does he reconcile more than £400,000 in outside earnings, and the time this role requires, with his duty to give priority to his constituents in Clacton?
Does Reform UK have any other financial relationship with Direct Bullion or its directors?
We have not received a response.
The December 2024 payment of £189,300 from Direct Bullion to Farage was for a “maximum” of four hours’ work per month, according to the MP. “It also includes payment for work undertaken prior to my election,” he stated in his register of interests.
When £91,200 came in just a few weeks later, on 6 January 2025, Farage said again it was for four hours’ work per month. Then when £135,000 landed in October 2025, Farage stated it was for four hours’ work per month “over the course of a three-month period”. The filings suggest he is paid more than £10,000 an hour by the company.
Labour MP and chair of the All-Party Parliamentary Group on Anti-Corruption and Responsible Tax, Phil Brickell MP, told Byline Times: “It should come as no surprise that Farage is taking thousands of pounds from a company trying to cash in on betting against Britain. Once again, it is clear that he is more interested in feathering his own nest than fixing our problems.”
He called on the Reform leader to “distance himself from these doom-mongers and return his ‘earnings’.”
The Bolton West MP is calling for a ban on second jobs for MPs “to restore trust in politics as a force for good”.
Tim Picton, senior advocacy advisor at the campaign group Spotlight on Corruption, told this outlet it “beggars belief” that a company would pay an MP hundreds of thousands of pounds and then “seek to leverage the potential future social unrest their leadership of the country would bring in order to sell its product”.
“The big question here is whether it is at all appropriate for individual MPs to be allowed to leverage their public profile to help a company sell its goods.”
He added: “There has been real inertia from ministers and parliament on tackling second jobs and the kinds of serious risks that they bring. The government must now get on with bringing forward legislation that ensures MPs put constituents first and ends the lucrative side hustles”.
The video itself ignores the fact that the 10-year gilt yield – the cost of long-term borrowing for the Government – fluctuates and has risen significantly recently due to the Iran war energy shock. In June, it dipped to around 4.7% and it had been as low as 4.25% in February. There is no widespread expectation among economists of a collapse in Britain’s currency.
The March spike in borrowing costs was driven by the external energy shock and the repricing of Bank of England rate expectations, not Reform’s rise or fears of political violence. Many economies have seen government borrowing costs rise amid the energy crisis.
One story from The Telegraph provides the only real evidence citation in the video.
What the video does not point out is that Reform’s support in the polls has been on a downward trajectory, going from an average of 31% last September to around 26% when it was published. Reform has since dropped further, with Labour now level-pegging around 24%.
Direct Bullion was contacted for comment.
The following is a full transcript of the video, titled ‘50-Year Crisis Repeating?’, published on 12 May 2026:
“Britain is entering dangerous territory, politically and financially, and your savings could be caught in the fallout unless you prepare properly. The division and unrest affecting British society are far from over, and until those deeper fractures begin to heal, the country still has a long way to go. That also means the economy may have further to fall before it finally reaches the bottom.
“So, we have to seriously consider whether sterling, having already lost most of its value since Britain effectively left the last gold standard, can survive what may still be coming.
“And in that environment, ordinary people are being forced to put themselves back on their own personal gold standard because relying on sterling alone is no longer enough.
“Last week’s [May] local elections showed a major shift toward Reform, alongside smaller gains for the Green Party. Further evidence that two-party politics in Britain is breaking [music] down.
“Reform leader Nigel Farage has said that if elected, his government would withdraw Britain from the European Convention on Human Rights and build migrant detention centres in areas that vote green.
“When asked about the possibility of violent protest from left-wing opponents, Farage appeared undeterred. If Reform were to win a large enough majority to implement those policies, the risk of political unrest would become far more serious.
“Many will remember the poll tax riots of 1990. And if a Reform government pushes through its agenda, resistance from those ideologically opposed to that direction could severely undermine national stability.
“The problem for us all is that Britain’s finances are already balanced on a knife edge. As reported by
The Telegraph, the country could once again be heading toward an International Monetary Fund bailout just 50 years after the last one. And if that happens, it could mean austerity.“The IMF does not provide financial support without strict economic conditions attached, and austerity imposed from outside the country could trigger widespread political unrest, further damaging Britain’s standing in international markets.
“If 5% yields on 10-year gilt already look alarming from the government’s perspective, then conditions could become far worse before they improve. It’s becoming increasingly difficult to imagine Britain getting through the next few years without a rise in political violence.
“The markets will likely not respond well to that, and the economic cost could be severe. In a period of political instability, financial uncertainty, and weakening currencies, physical gold becomes our insurance policy.”
It ends with a call for viewers to subscribe so they can learn about gold and “how you can protect your wealth in these uncertain times.”
Josiah Mortimer is Byline Times’ Chief Reporter. Got a story? Get in touch in confidence on josiah@bylinetimes.com
