“We need funding.”
That sentence sounds simple. It’s also wildly unhelpful.
Because two businesses can say it on the same day…and mean two completely different things.
Here’s what we mean. ⬇️
One business was a chiropractic center. When they said “we need funding,” what they really meant was:
“We need new equipment, and we don’t want it messing with our cash flow.”
That’s not a crisis. That’s a precision job. So we set them up with a** $100k equipment loan over 60 months.** Their monthly payments matched the life of the equipment, the business kept humming, and nobody had to overthink it.
Now contrast that with an HVAC company that used the exact same words. When they said “we need funding,” what they really meant was:
“Revenue’s strong, but every month feels tighter, and we can’t figure out why.”
The issue wasn’t growth. It was high-interest debt quietly draining the business. For them, another short-term loan would’ve made things worse.
So we took a different route.** A $350k term loan.** $225k used to wipe out the expensive debt. The rest was left as working capital to get through their slower season. That one decision reduced their monthly debt service by about $19,000.
Same sentence. Completely different solutions.
That’s why we don’t start with loan products. We start by translating what “we need funding” actually means for that business, right now.
If you’ve said “we need funding” recently, it might be worth asking what you really mean.
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-Matt & Luigi
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