Alexandria Ocasio-Cortez recently tried to giggle away Francesca Hong’s old tweets by observing that 𝕏“Woke 1 was crazyyyy!” People’s heads fucking exploded in response to that. And I get it: Woke 1 — which people called “The Great Woke” before Woke War 2 — was not a giggle-worthy event if you lost your job, were socially excommunicated, or worse. And now AOC — who was a four star general in Woke War 1 — is breezily laughing off the era like she’s looking at a picture of herself in low-rise jeans and a Mumford & Sons t-shirt. You ▶bet your sweet bippy that’ll evoke a “fuck you”.
Many people have used this moment to ask: “What *was *Woke 1?” Matt Yglesias gave what I thought was a 𝕏good definition, Idrees Kahloon, Dave Weigel, and Michael Bahareen offered long-form thoughts, and Tyler Austin Harper gave us the view from inside academia. Personally, I’d define Woke 1 as “An attempt to use social pressure to coerce people to endorse far-left views.” Or, if you’d prefer a more jokey definition: “A reign of extremely polite terror carried out by people with ‘Be Kind’ stickers on their laptops.”
But I’ll let other people hammer out the definition — I’d like to ask: Why did Woke 1 happen? This was far from the first time that people have used social pressure to try to compel behavior — in fact, you could argue that a series of relationships designed to compel behavior *is the very definition of society. *Everyone would love to brow-beat others into agreeing with them — Woke 1 is now a proper noun because people succeeded to an uncommon extent. Why did that happen?
