Eater·food·10 minHow I Got My Job Running Cafes Out of Climbing Gyms
Joeleen Ng operates two cafes, Bivy and Georgie’s, located in New York climbing gyms, blending community and convenience. Ng, who transitioned from a corporate job in pharmaceutical advertising, took over Bivy with minimal hospitality experience after doing pop-ups during community events. The gym's management sought someone to run the cafe, and despite her inexperience, Ng was chosen, leading to a steep learning curve in managing a high-volume operation.
Bivy initially catered to climbers, but as it gained popularity, Ng opened Georgie’s, which unexpectedly attracted a diverse clientele beyond climbers, especially after going viral on TikTok. This shift prompted Ng to adapt her approach, balancing the needs of remote workers with the gym's community atmosphere. She emphasized the importance of creating a welcoming environment that pays homage to her roots, incorporating elements of her cultural background into the menu.
Managing a growing team presented challenges for Ng, particularly in transitioning from a small staff to overseeing 15 to 20 employees. She learned to establish processes to maintain consistency while fostering a positive work environment, especially as many staff members were also climbers. As Georgie’s evolved, Ng recognized the need to encourage patrons to engage with the gym, exploring ways to integrate fitness offerings with the cafe experience.
Ng continues to experiment with the cafe's vibe, navigating the balance between a workspace and a social hub. She hosts various events, from small business markets to cultural nights, aiming to cultivate a sense of community. With a commitment to creating a gathering space, Ng’s cafes exemplify the evolving nature of third spaces, where social interaction and activity converge.
Storyflo Daily·food·2 min